Mid-Day Squares takes its No Bread PB&J to Costco Canada
Launched in January as the brand's first product beyond chocolate, the refrigerated no-bread PB&J became a breakout. Now it's rolling into Costco Canada.
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Launched in January as the brand's first product beyond chocolate, the refrigerated no-bread PB&J became a breakout. Now it's rolling into Costco Canada.
The confectionery giant adds one of the fastest-growing better-for-you breakfast brands to a U.S. portfolio that already includes WK Kellogg and Power Crunch.
The luggage giant's deal values the eight-year-old travel brand at roughly $210 million, with Mitchell staying on to lead creative and design.